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GS1 SUNRIZE 2027

What's GS1 SUNRIZE 2027 & Why the Shift

GS1 SUNRIZE 2027

GS1 Sunrise 2027 is a global retail initiative to transition from traditional 1D UPC/EAN barcodes to next-generation 2D barcodes (such as QR codes and DataMatrix). Set for global implementation by the end of 2027, it enables retailers to scan data-rich codes that improve supply chain traceability and consumer engagement.

Why the Shift?

Traditional 1D barcodes only contain a basic product identification number (GTIN). The GS1 Sunrise initiative modernizes packaging by using 2D codes that can hold up to 7,000 characters of data. This expanded data capacity provides major benefits:For Consumers: Shoppers can scan codes with their smartphones to access deep product details, sustainability info, allergen warnings, and use instructions.For Retailers: Scanners can instantly read expiration dates and batch numbers, which drastically improves inventory management, automates the removal of recalled products, and reduces food waste.

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