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Why Replace Traditional Labeling?

Traditional labeling systems create hidden costs and operational inefficiencies.

High Consumable Costs

Labels and ribbons are recurring expenses that grow with production volume.

Extra Equipment & Maintenance

Applicators, rollers and sensors add downtime and maintenance burden.

Risk of Label Failure

Labels peel, wrinkle or get damaged in transit — especially with humidity or temperature changes.

Complex Production Lines

Labeling hardware needs more space, integration work and operator training.

What Is Direct Printing on Packaging?

Direct printing applies product information directly onto packaging surfaces without using labels — powered by high-resolution HP TIJ / Piezo technology.

  • GS1 barcodes & logistics shipping data
  • QR codes & traceability information
  • Product ID, batch & date codes
Industrial inkjet printing barcode directly on corrugated carton
Printing directly on corrugated cartons

Key Benefits

Five reasons manufacturers are switching from labels to direct printing.

Lower Costs

Eliminate label & ribbon consumables.

Simpler Lines

No applicators, less to maintain.

More Reliable

Printing never peels or falls off.

Higher Efficiency

Less downtime, faster packaging.

Better Traceability

Barcodes stay clear end-to-end.

One Portfolio, Every Print Height

Printing heights from 12.7 mm to 108 mm — match the right system to your packaging format.

W108 carton printing system
108 mm

W108 — Outer Carton

Large-format HP TIJ 4.0 printing for shipping cartons, warehouse logistics and e-commerce fulfillment. Completely eliminate shipping labels.

View W108
W72 medium packaging printer
72 mm

W72 — Medium Packaging

Balanced flexibility and performance on porous & non-porous materials — carton barcodes, secondary packaging, logistics info.

View W72
W33 compact printing system
33 mm

W33 — Compact

Compact solution for GS1 barcodes, date/batch codes and QR codes — ideal for replacing small logistics labels.

View W33
TIJ series flexible printing systems
12.7–50 mm

TIJ Series — Flexible

Easily integrated into existing lines for expiration dates, batch numbers and barcodes on any substrate.

View TIJ Series

Looking for a Label Replacement Solution?

Read the complete guide — including detailed specs, application scenarios and the future of packaging identification.

Read the Full Article Contact Loogal